Ans
７ Making PlansSonia: Hello, Sonia Green. ...Hi, Alessandro. Thanks for getting back to me. ...Yes, I’m sorry couldn’t make it to Brussels ,,, When are you coming to London? Sorry, Alessandro, could you hold on for a moment! Thanks. Michael: Are you still OK for this afternoon? Sonia: Yes, Who’s going to be at the meeting ? Michael: Oh, there’ll only be you, me and Joanna, It’s just a planning meeting to explore some of the main areas. See you at two, then. Sonia: Fine. Oh where is it? Michael: The ground floor meeting room. Sonia: OK, see you later, Alessandro, sorry about that. Sonia: So basically then Omnitour provide a tailor-made service for business travellers. Now they want to move into leisurwj travel. The first question is: are we just looking at advertising here or do we need to give them a completely new image you know, a new logo, even a new name? Joanna: If they want to go into the leisure market, they’ll need a complete makeover in my opinion ... a new image for the whole company. Michael: I don’t agree. Omnitour already have a good reputation in business travel, and they just need to build on that reputation. If you change the image, people won’t associate it with Omnitour’s good name, What’s your view, Sonia? Sonia: I think Joanna’s right. At the moment Omnitour don’t advertise. They work directly with their clients. So, most people don’t know about their reputation in the business market. Michael: That’s a good point. Perhaps, it’ll be better to keep the business and leisure parts separate. Joanna: I think we should ask the people at Omnitour about that. Sonia: I think so, too Michael: OK. We’ll put that question back to Caroline. Just a minute. I’ll make a note of it. Ben: Ben Morrison ... 0h, hello, Mr. Newton. No, I’m afraid she’s in a meeting at the moment. ... Actually, they’re discussing the Omnitour account. Is it about that? I can get her for you, if you like. ... No, OK. I’ll tell her you called. Thanks. Bye. Sonia: OK. Now what about advertising? I assume we’ll need to extend their website, but what other media are we considering? We’ve got TV, radio, posters, newspapers and magazines, direct mail and e-mail. Michael: I think TV’s out of the question. It’s much too expensive. And posters are more for a mass market. We’re lookirn at a fairly small market here. But radio’s possible. Joanna: What? Something ,up-market like Classic FM? Sonia: Yes, that’s a good idea. Michael: What do you think about ads in newspapers and mnagazines? Sonia: We can certainly target the audience better that way. Joanna: But do people really read the ads in newspapers’ don’t. Sonia: Maybe. But If they are good, they’ll have an impact. Michael: And we should think about the Sunday newspapers. I mean, the colour supplements. People have more time to look at ads on Sundays. Joanna: That’s true. Is direct mail an option? It isn’t too expensive. Sonia: No, but it will work if people already know the name. If the get something from an unknown company, they’ll probably throw it away. Michael: Sonia’s absolutely right there. Joanna: OK. So why don’t we go for the Sunday newspapers to establish the name first . Sonia: And then follow it up with a direct mail campaign. Joanna: I think that’ll work. Michael: Sounds good to me. Sonia: Right! Can we think about the newspaper ads in a bit more detail ... Sonia: I thought that all went very well Joanna: Me, too. Ben: Oh, Joanna. Steve Newton phoned. Can you call him on his mobile? Joanna: Yes, OK. Thanks, Be” Bye. Ben: See you tomorrow 6ye! Sonia: Bye, Ben. Steve: Hello. 0h, hi, Joanna. Thanks for getting back to me. ... Will next Wednesday afternoon be OK for you about 2 o’clock? ... Great! see you next week. Bye. |
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